Nifty illustraion

We created the Niftyverse for imaginative businesses & rights holders

Nifty's a PR and marketing agency with a difference. We use the Niftyverse to build communities and unlock new, residual revenue.

What do we do?

In a performance marketing environment, we plant the seed for organic growth.

The Niftyverse is fuelled by pristine marketing, compelling content, PR, social media, creatives and ads. We hit your audience with compelling, thought-leadership content and pre-qualify them in your own, bespoke Niftyverse.

PR agency

Amplifying your content

How we build the Niftyverse


SEO - Marketing Agency

1. The Audit

First, we’ll run an audit of all your marketing activities and those of your competitors.

Marketing agency

2. The Funnel

Next, we plan how to move our audience from where they are to where we need them.

Web Design - Marketing Agency

3. The Audience

After that we define our target audience – their likes, interests and discussions topics.

Content is King - Marketing agency

4. The Content

Fuelled by the value proposition, we define the concept, craft the message, optimise the content, build the creatives and then refine, test and refresh.

Social media marketing agency

5. The Channels

When it comes to marketing channels, we’re looking for audience volumes and the easiest and most efficient ways of engaging them.

marketing agency

6. The Delivery

Campaign delivery starts at phase one and drives all our processes. There’s the timeline, then optimisation, then reporting and finally, testing.

The Niftyverse in play

We're proud of our Nifty work.

Some of our finest moments in the PR and marketing world have included Champions-League, FA-Cup and Premier-League-winning media managements campaigns, and generating value of more than £300 million for charities.

Illustration of a hand holding a phone

"Over the years we've been lucky enough to work with some of the biggest names in sport PR and media, leisure, news, magazines, websites and the third-sector."

Christian Collison

Managing Director

"Nifty is amazing. I love working with them. They're a creative, inventive, market-leading PR and marketing agency and never fail to blow us away with their input and results."

Darren Clayton

National Rugby Awards

National Rugby Awards

Nifty News

Insight and opinion - don't forget to subscribe.

Christmas Adverts of 2021

Christmas Adverts of 2021

It’s December which means it’s publicly acceptable to play Michael Bublé’s Deluxe Edition on repeat and declare “but it is Christmas” as we ‘accidentally’ tuck...

Find out more
Nifty’s favourite Black Friday Campaigns

Nifty’s favourite Black Friday Campaigns

Black Friday – a day associated with crazy sales and pushing through crowds to get your Christmas presents with a cheeky little discount.   With...

Find out more
A race to the finish line

A race to the finish line

As we continue to sweep through digital innovation in sport, we have another show-stopping update which will make everyone...

Find out more