We created the Niftyverse
We're a marketing and PR agency with a difference. We created an integrated marketing environment fuelled on performance marketing strategies.
What do we do?
In a performance marketing environment, we plant the seed for organic growth.
The Niftyverse is fuelled by pristine marketing, compelling content, PR, social media, creatives and ads. We hit your audience at every potential communications channel and pre-qualify them in your own, bespoke Niftyverse.
How do we work?
How we build the Niftyverse
AUDIENCE GROWTH - DATABASE GROWTH - REVENUE GROWTH
1. The Audit
First, we’ll run an audit of all your marketing activities and those of your competitors.
2. The Funnel
Next, we plan how to move our audience from where they are to where we need them.
3. The Audience
After that we define our target audience – their likes, interests and discussions topics.
4. The Content
Fuelled by the value proposition, we define the concept, craft the message, optimise the content, build the creatives and then refine, test and refresh.
5. The Channels
When it comes to marketing channels, we’re looking for audience volumes and the easiest and most efficient ways of engaging them.
6. The Delivery
Campaign delivery starts at phase one and drives all our processes. There’s the timeline, then optimisation, then reporting and finally, testing.
Our Case Studies
We're proud of our Nifty work.
Guinness National Rugby Awards
Some of our finest moments in the PR and marketing world have included Champions-League, FA-Cup and Premier-League-winning media managements campaigns, and generating value of more than £300 million for charities.
Latest News
Keep up to date with our latest news.
Become a video sensation
The world of video marketing is certainly growing with a multitude of brands adopting this visual technique. Taking a bigger piece...
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A massive week for Nifty
We’re recapping on a massive week here at Nifty. From flying the flag at London Fashion Week, to securing a brand-new Land Rover! Yes we...
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My Internship at Nifty
At the end of July, within my summer break from studying I decided to search for companies that fitted...
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