We created the Niftyverse for imaginative businesses & rights holders

Nifty's a PR and marketing agency with a difference. We use an integrated marketing environment called the Niftyverse to build communities, drive engagement and unlock new, residual revenue streams.

Build your Niftyverse Book a call

What do we do?

In an integrated marketing environment, we plant the seed for organic growth.

The Niftyverse is an integrated marketing environment fuelled by compelling content, PR, social media, creatives and ads. We hit your audience thought-leadership content and pre-qualify them in your own, bespoke Niftyverse.

Our services

Generating reach, recognition and return

How we build the Niftyverse

AUDIENCE GROWTH - DATABASE GROWTH - REVENUE GROWTH

1. The Audit

First, we’ll run an audit of all your marketing activities and those of your competitors.

2. The Funnel

Next, we plan how to move our audience from where they are to where we need them.

3. The Audience

After that we define our target audience – their likes, interests and discussions topics.

4. The Content

Fuelled by the value proposition, we define the concept, craft the message, optimise the content, build the creatives and then refine, test and refresh.

5. The Channels

When it comes to marketing channels, we’re looking for audience volumes and the easiest and most efficient ways of engaging them.

6. The Delivery

Campaign delivery starts at phase one and drives all our processes. There’s the timeline, then optimisation, then reporting and finally, testing.

Build your Niftyverse

The Niftyverse in play

We're proud of our Nifty work.

View all case studies

"Nifty is amazing. I love working with them. They're a creative, inventive, market-leading PR and marketing agency and never fail to blow us away with their input and results. Thanks to Nifty, we sold out our major event so we held an afternoon event too, which Nifty also sold out."

Darren Clayton

National Rugby Awards

"I have worked with Nifty right from inception to launch for DropZone and their knowledge and passion made the whole process very enjoyable. They understand how business works and always make themselves available, constantly going above and beyond to make sure they deliver an unrivalled service."

Sean Crawford

DropZone Brewery

"The team at Nifty are an absolute pleasure to work with. They’re skilled, knowledgeable and creative but best of all, they take pride in what they do. They’re always available for questions and a helping hand. As a result, Nifty have taken my campaign and sponsorships to heights I never thought possible."

Jack Jarvis

United We Conquer

"The whole Nifty team have been exceptional from the first day we started working with them. They understood our rather niche proposition quickly and easily and have provided fantastic creative guidance and expert insight whenever needed."

Ben David

AOS

"Nifty are a fantastic team. They helped identify and strengthen our branding, and they always tried to go the extra mile. The team was extremely knowledgeable and always was on hand to take a call. I would definitely recommend Nifty to anyone in events."

Vicky Panniers

SAGE

"It was great to team up with Nifty on the launch of a new brand - they were able to bring the vision to life across all aspects of digital."

Dan Watson

FORmE

Working with Nifty is an enjoyable experience for us. They are helpful and knowledgeable, and together we’ve been able to grow our reach and deliver impactful content that resonates with our audience.

Andrew Gregson

Signature Career Management