Christmas Adverts of 2021
It’s December which means it’s publicly acceptable to play Michael Bublé’s Deluxe Edition on repeat and declare “but it is Christmas” as we ‘accidentally’ tuck...
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We created the Niftyverse for imaginative businesses & rights holders
Nifty's a PR and marketing agency with a difference. We use the Niftyverse to build communities and unlock new, residual revenue.
What do we do?
In a performance marketing environment, we plant the seed for organic growth.
The Niftyverse is fuelled by pristine marketing, compelling content, PR, social media, creatives and ads. We hit your audience with compelling, thought-leadership content and pre-qualify them in your own, bespoke Niftyverse.
Amplifying your content
How we build the Niftyverse
AUDIENCE GROWTH - DATABASE GROWTH - REVENUE GROWTH
1. The Audit
First, we’ll run an audit of all your marketing activities and those of your competitors.
2. The Funnel
Next, we plan how to move our audience from where they are to where we need them.
3. The Audience
After that we define our target audience – their likes, interests and discussions topics.
4. The Content
Fuelled by the value proposition, we define the concept, craft the message, optimise the content, build the creatives and then refine, test and refresh.
5. The Channels
When it comes to marketing channels, we’re looking for audience volumes and the easiest and most efficient ways of engaging them.
6. The Delivery
Campaign delivery starts at phase one and drives all our processes. There’s the timeline, then optimisation, then reporting and finally, testing.
The Niftyverse in play
We're proud of our Nifty work.
Some of our finest moments in the PR and marketing world have included Champions-League, FA-Cup and Premier-League-winning media managements campaigns, and generating value of more than £300 million for charities.
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Nifty’s favourite Black Friday Campaigns
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A race to the finish line
As we continue to sweep through digital innovation in sport, we have another show-stopping update which will make everyone...
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