We created the Niftyverse
An integrated marketing environment fuelled on performance marketing strategies.
What do we do?
In a performance marketing environment, we plant the seed for organic growth.
The niftyverse is fuelled by pristine, compelling content, PR, creatives and ads. We hit your audience at every potential touch point and pre-qualify them in your own, bespoke niftyverse.
How do we work?
How we build the niftyverse
AUDIENCE GROWTH - DATABASE GROWTH - REVENUE GROWTH
1. The Audit
First, we’ll run a digital audit of all your activities, and your competitor’s activities.
2. The Funnel
Next, we plan how to move our audience from where they are to where we need them.
3. The Audience
Here we define our target audience – their likes, interests and discussions topics.
4. The Content
Fuelled by the value proposition, we define the concept, craft the message, optimise the content, build the creatives and then refine, test and refresh.
5. The Channels
When it comes to channels, we’re looking for audience volumes and the easiest and most efficient ways of engaging them.
6. The Delivery
Campaign delivery starts at phase one and drives all our processes. There’s the timeline, then optimisation, then reporting and finally, testing.
"Over the years we've been lucky enough to work with some of the biggest names in sport PR and media, leisure, news, magazines, websites and the third-sector."
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