What do we do?
In a performance marketing environment, we plant the seed for organic growth.
The Niftyverse is fuelled by pristine marketing, compelling content, PR, social media, creatives and ads. We hit your audience with compelling, thought-leadership content and pre-qualify them in your own, bespoke Niftyverse.
Amplifying your content
How we build the Niftyverse
AUDIENCE GROWTH - DATABASE GROWTH - REVENUE GROWTH
1. The Audit
First, we’ll run an audit of all your marketing activities and those of your competitors.
3. The Audience
After that we define our target audience – their likes, interests and discussions topics.
4. The Content
Fuelled by the value proposition, we define the concept, craft the message, optimise the content, build the creatives and then refine, test and refresh.
5. The Channels
When it comes to marketing channels, we’re looking for audience volumes and the easiest and most efficient ways of engaging them.
6. The Delivery
Campaign delivery starts at phase one and drives all our processes. There’s the timeline, then optimisation, then reporting and finally, testing.
The Niftyverse in play
We're proud of our Nifty work.
"Over the years we've been lucky enough to work with some of the biggest names in sport PR and media, leisure, news, magazines, websites and the third-sector."
"Nifty is amazing. I love working with them. They're a creative, inventive, market-leading PR and marketing agency and never fail to blow us away with their input and results."
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