Nifty illustraion

We created the Niftyverse

An integrated marketing environment fuelled on performance marketing strategies.

What do we do?

In a performance marketing environment, we plant the seed for organic growth.

The Niftyverse is fuelled by pristine, compelling content, PR, creatives and ads. We hit your audience at every potential touch point and pre-qualify them in your own, bespoke Niftyverse.

PR agency

How do we work?

How we build the Niftyverse


1. The Audit

First, we’ll run an audit of all your activities and your competitor’s activities.

2. The Funnel

Next, we plan how to move our audience from where they are to where we need them.

Web Design

3. The Audience

After that we define our target audience – their likes, interests and discussions topics.

4. The Content

Fuelled by the value proposition, we define the concept, craft the message, optimise the content, build the creatives and then refine, test and refresh.

5. The Channels

When it comes to channels, we’re looking for audience volumes and the easiest and most efficient ways of engaging them.

6. The Delivery

Campaign delivery starts at phase one and drives all our processes. There’s the timeline, then optimisation, then reporting and finally, testing.

Our Case Studies

We're proud of our Nifty work.

Some of our finest moments have included Champions-League, FA-Cup and Premier-League-winning media managements campaigns, and generating value of more than £300 million for charities.

Illustration of a hand holding a phone

"Over the years we've been lucky enough to work with some of the biggest names in sport PR and media, leisure, news, magazines, websites and the third-sector."

Christian Collison

Managing Director

Latest News

Keep up to date with our latest news.

The strangest football season comes to an end

The strangest football season comes to an end

It’s official, following the Champions League Final which saw Chelsea rise to the occasion and beat favourites Man City,...

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How effective was sport’s social media boycott?

How effective was sport’s social media boycott?

Sport united in the fight against online abuse last weekend, as some of the country’s biggest teams, players and...

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The Premier League Hall of Fame

The Premier League Hall of Fame

After a turbulent week which saw the rise and fall of the European Super League dominate headlines, it’s refreshing...

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