26th January 2023 - By: alda09x024

2023 Will Be a Big Year for Basketball With the Fiba World Cup


In this week’s ‘Sports That Are Riding High’ blog we’re taking a closer look at basketball and how pivotal 2023 could be for the sport.

When we think about basketball, it’s easy to get on board with the misconception that it’s only enjoyed by Americans – a statement that couldn’t be further from the truth.

The Federation of International Basketball (FIBA) estimates that a minimum of 450 million people play the sport around the world, be it recreationally or through structured competitions and with the FIBA World Cup taking place in late summer, it’s vital that clubs all around the world are ready to capitalise on having much more eyes on the sport.

This year’s FIBA World Cup, which will be hosted in the Philippines, Japan and Indonesia, will begin on Friday 25th August and will run until Sunday 10th September. The tournament will be contested by 32 teams with a structure largely following that of the FIFA World Cup. UK fans looking to see the action unfold can do so via Courtside 1891, a website which streams live basketball from all around the world.

The fact that basketball is sparsely available to watch on TV in the UK only represents a bigger opportunity for clubs and we encourage everyone to explore their social media monetisation opportunities ahead of the tournament, so that when it draws to a close, they’re in the best place possible to start earning. After all, what fans crave the most is access and it’s likely this craving will only intensify after the FIBA World Cup.

If the paragraph above sounded a little confusing, don’t worry. Here at Nifty, we’re experts in social media monetisation and provide ourselves on unlocking revenue through both clubs and organisations. In fact, we’ve even created an eBook which tells you everything you need to know so feel free to download it!