To improve their marketing efforts, sports brands should keep a lookout for emerging trends in sports marketing. This will enable sports teams and clubs to upgrade their marketing strategies by implementing mobile-first campaigns.
You can take advantage of the latest trends and best practices with help of a reputed sports marketing company.
Top Sport Marketing Trends To Implement
1. OTT domination
Over-the-top (OTT) services such as Netflix, Amazon Prime, and ESPN+ are now dominating video consumption, especially among 18 to 24-year-olds who prefer these services more than the traditional ones.
This presents an opportunity for sports brands to utilise the enhanced advertising, targeting, and personalization opportunities that these services offer. OTT services also provide the convenience of offering live sports coverage on handheld devices.
2. Personalised messaging to sport fans
To increase fan engagement and foster lifelong loyalty, sports brands should personalise their messaging across various marketing channels. Analysing data on specific audience segments and online behaviours can help brands create ultra-personalised communications. This includes app-based push notifications, interactive content, personalised offers and deals, and game day engagement content for both in-person and online attendees.
3. Continuous fan engagement during seasonal downtimes
Teams or clubs should maintain a strong brand presence even during off-season periods by converting their social media channels or mobile applications into round-the-clock informational hubs. In this case, your marketing agency would post daily content and updates, create customised visual content with game highlights, exclusive interviews and behind-the-scenes clips.
4. Immersive reality
Extended reality (XR) technology, including virtual reality (VR) and augmented reality (AR), is becoming a popular trend in sports marketing. This technology provides opportunities for personalised content creation, meaningful ads, and innovative ways for brands to connect with their audience and fans to interact with each other.
There are several top sports marketing companies equipped with the expertise to implement trending strategies and techniques to boost the revenue and support of sports brands.
5. Digital marketing
It goes without saying that today digital marketing has become an essential tool for sports marketing. Social media platforms such as Facebook, Twitter, and Instagram provide a direct channel for sports organisations to reach their fans.
Using digital marketing tools like search engine optimisation, pay-per-click advertising, and email marketing eases the task of sports organisations in attracting new fans and increasing engagement with existing ones.
6. Insight-based marketing
The potential of data-based insights has become a crucial component of sports marketing. Sports brands are using data analytics to understand fan behaviour and preferences. Accordingly, they create targeted marketing campaigns that are more likely to resonate with their target audience.
What’s more, data can help sports clubs make informed decisions about ticket pricing, sponsorship deals, and media partnerships.
Is your sports club or brand ready to be the next success story? Then, get in touch with Nifty.