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23rd November 2022 - By: Jake Lambert

Brand Community Engagement- How To Go About It

The challenge with trying to amplify community engagement is something that a lot of brands find an uphill battle. With community engagement services, professionals can come up with effective strategies that brands can leverage to boost engagement among various communities or groups.

This tactic involves ways in which community members can communicate with one another and influence each other. Whether online or in-person, these communities will consist of people that learn, share and influence the others through message forum, posts and interacting with brand content.

As a strategy community engagement has proven to build, heighten, and maintain communal ties. This strategy also has the capacity to create a familiar and connected space to a group of like-minded individuals.

What Is The Purpose Of Creating An Engaged Brand Community?

Businesses must realise that the brand community they are targeting already has a presence on social platforms. For their part, businesses would need to put out content that brings these individuals together forming a community, connecting with them easily, creating interactive activities within the group to foster engagement among them.  The effort you put into this pays off, as community engagement is an effective business tool.

In this way you get a community of individuals that repeatedly purchase your offerings and who you can simply reach out to whenever you need to. Through community engagement services the following you build can also be used as a ready market to test out your latest products, enquire about effectiveness of features, or gather overall reviews for product/service enhancement. 

How To Make A Brand Community Successful Engaged?

Brands typically have a bunch of loyalists attached to their offerings. Since this is already the case, all you would need to do is offer them an environment where they can connect with like-minded brand supporters.        

A thriving brand community can be created in various ways, there’s no overall strategy that would work successfully for all businesses. Nonetheless, here is an overview of the tried and tested steps that can lead to an outstanding brand community for your business.

Determine your brand identity

In case you intend on creating a community that supports your business, it’s imperative that you define your brand identity thoroughly. You would need to consider much more than your business’s offerings.

You brand personality, tone, company mission and vision, associated activities and more would come into play. What is your business’s goal? Who are you targeting? How would you like the public to perceive you?

Describe your brand objectives and benchmarks

Brand communities work to place the customer at the centre of the business. In fact, community engagement services give businesses the capacity to make customer-centric decisions, prompting customers themselves to further promote your brand. Nevertheless, before building a community for your brand you would need to consider many aspects of your business and its goals. After laying down the objectives and benchmarks you will be able to tackle the next step without any hassle.

Opt for a relevant channel

There are quite a few choices when deciding to pick a dedicated platform for your brand community. Let’s explore a few of them.

Ø   Social media                 

To take advantage of social media channels businesses can carry out community engagement via their dedicated platform or alternatively, they can create a group on social channels for interested individuals.

Ø   Forums

To attract a much wider audience base it would be a good idea to create a presence on a popular forum. Through the forum your community will be able to interact with each based on mutual preferences either directly or indirectly related to your businesses. A strong forum presence is an excellent way for businesses to court discussions regarding their industry.

Through community engagement services, you can take the help of professionals to pick relevant platforms for your marketing strategy.

Offer rewards for community support

Furthermore, businesses can refine their brand community with the help of a reward program that incentivises your regular customers. Accordingly, every time a loyal customer shops for your products or services they can be rewarded with certain perks such as discounts, offers and complementary items.

Interact with your brand community on a regular basis

The community you build around your brand will stay invested so long as they have a reason to do so. For this, brands need to promptly reply to queries raised and also create posts that bring about relevant conversations around your brand, what it stands for and its offerings. This helps to hone relationships among your regular consumers.

Community is a compelling strategy if it is handled with the appropriate outlook and expertise. Through community engagement services, a powerful brand community will reinforce brand identity, boost customer loyalty, decrease marketing overheads and result in a flood of ideas to advance the business. Garnering loyalty, interaction, and support, businesses can foster brand communities that lead to substantial returns.