The client was keen to increase its conversions from digital ad spend in the form of course bookings, all while boosting brand awareness and credibility. They wanted to utilise Nifty’s experience of creating Facebook ads with new audiences, new budgets, and a new strategy to avoid the spam and timewasting that they had been experiencing previously as a well-known brand in the cosmetics industry.
Working with a healthy budget of £120,000 per year for PPC spend, as well as a wealth of content and courses to promote, it was imperative there were a substantial number of leads for the Cosmetic Couture team to convert.
The overall strategy was to refine the audiences, enhance content, improve appearance, and ensure the cost per lead was as low as possible. After an initial planning, strategy, and goal alignment phase, we jumped right in.
Nifty used existing client creative and worked with the in-house marketing team on new creative options and details of the courses.
So far, Nifty’s Ad Campaigns for Cosmetic Couture have successfully increased brand awareness and have led to many courses being booked in.
When comparing the new ads, to the ads that they had running previously, there’s a clear difference in quality and performance.
For example, the same ad concept of ‘Become a Model for Cosmetic Couture’ brought in just 15 leads at £9.33 each, with a reach of 12,419 and 14,728 impressions. After Nifty created a new ad and refined the audience, our new ad brought in 188 Facebook Leads at just £1.01, with a reach of 17,291 and 38,036 impressions. Pretty nifty, right?