Securing press coverage and a significant media presence was a key factor for the successful launch of DropZone Brewery. In the run up to the kick-off date, Nifty started conversations with both trade and consumer media, including military titles.
This media liaison resulted in a PR reach of more than 1,400,000 in the first eight months alone, giving the brewery significant share of voice in what can often be a saturated market.
Highlights of the coverage included two hits within the key industry titles, The Morning Advertiser, a bi-monthly trade publication which features the latest news and information for the UK pub and bar sector.
DropZone was also featured on the publication’s high-profile podcast, The Lock In, just weeks after launching.
Other titles include Feast Magazine, FMCG Magazine, Beer Today and Go Eat Do.