In the first three months following the launch of DropZone we reached more than one million people across social media without any ad spend. We heavily contributed to military-related content, including a blog and social campaign regarding Operation Market Garden and shared on each social media platform.
We posted competitions to increase engagement on the social channels and boosted the post. ‘Nominate your 2021 hero’ saw a 6.2k reach, 3,035 for post engagement and 2,018 three-second video plays.
We shared content to promote the start of Jack Jarvis’ Atlantic row and received 1,287 impressions, 60 clicks and a 7.23% engagement rate on LinkedIn.
We promoted the launch of the organic gin, resulting in 810 impressions, 3.5% click through and a 5.68 engagement rate on LinkedIn which is above average.
Awareness Days and promotional events were all shared across various channels, including a 25% discount for Black Friday and Cyber Monday, which resulted in a reach of more than 1,200.