The website was to act as a central eCommerce hub for all of the brand’s product ranges and needed a strong brand presence to resonate with the veteran and military target market.
Built using WooCommerce on WordPress, the site required a technical set-up; ensuring integrations with multiple suppliers, fulfilment companies, and varying customers.
With alcohol products available to purchase, legislation was at the forefront of our planning. We ensured an age-gate was placed on the site, a constant drink-aware presence, and we produced strict terms and conditions on the sale of goods.
The website featured options for subscriptions, variable product pricing with discounts for bulk purchasing, and integrations with multiple fulfilment companies. In addition, we also set up a clothing range for the site which is white labelled through InkThreadable.
We also aimed to maximise sales by setting up a Stripe account for taking payments, giving customers the option of using Apple Pay and Google Pay, and developing automatic workflows for abandoned carts and birthday discounts.
- More than 600 unique customers in the first year of sales
- Bounce rate of < 30%
- 25% traffic from organic search