Case study

FORmE – Website

Nifty was approached in 2021 by a client wishing to launch a new streetwear fashion brand. The brand was set to be high-end, appealing directly to a younger demographic, and required a website that would appeal to its target audience.

We recommended the website to be built on Shopify due to its security, reliability, and simplicity for costs. The CMS system has become immensely popular with eCommerce sites in recent years and allowed FORmE to easily integrate with Klaviyo email marketing, push notifications, and Shop Pay.

Not only did Nifty build the site, we also purchased the domain, SSL, email client, and payment integrations; ensuring a complete digital suite for the brand.

We drafted a wireframe and developed the website over the course of two months. During this time we created a public-facing landing page with a countdown timer and email subscription box ahead of the brand’s launch.

The website utilised bold lifestyle imagery to create an edgy feel that has been synonymous with some of the most popular streetwear brands.

We ensured the site was best placed to convert traffic by integrating Klarna, buy now pay later, countdown timers for upcoming product drops, affiliate registration and portal for discounts, and automatic workflows such as abandoned cart emails.

Key achievements

  • 20k visitors in 2021
  • 44 unique products
  • £92.11 average order value