Case study

Guinness National Rugby Awards – Creative

As part of our mission to increase the Guinness National Rugby Awards‘ brand recognition, bring in new sponsorship and, ultimately, drive ticket sales, Nifty were responsible for designing a variety of creative content in the lead up to the event.

With the event being split into two – the main National Rugby Awards ceremony as well as an event for juniors, a logo needed to be created to represent this junior section, which Nifty completed to fit with the branding. Furthermore, the main logo was also amended to incorporated to incorporate the Guinness logo, once the beer giant’s headline sponsorship of the event had been confirmed.

Two different event programmes were also created – one for the main awards ceremony as well as one specifically for the juniors. These were comprehensive pieces which featured interviews carried out by the Nifty team with some of the event’s ambassadors including Alex Goode, Topsy Ojo and Nolli Waterman. Each player interviewed had their own engaging double-page spread in the programme, while each of the sponsors also had content dedicated to them.

The programmes also featured a space for attendees to get autographs signed by the players, while there was a poster included for the juniors.