Case study


At the beginning of the first COVID-19 lockdown in the UK, Nifty launched IsoNation, an initiative to help business leaders share ideas on overcoming the pandemic’s challenges and navigating uncertain times.

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Over the course of the year, Nifty hosted weekly live shows with business leaders and experts representing organisations of varying sizes and industries. These lives would take the form of video interviews at a time when businesses across the country were assimilating the new remote model of working.

As well as business-focussed content, IsoNation also heard from HR and wellbeing experts, helping employers and employees better equip themselves to deal with mental health issues at a time of unprecedented uncertainty.

Having launched the initiative from scratch, Nifty grew the IsoNation platform to reach more than 225,000 business professionals, earning more than 25,000 engagements and 700 followers on social media respectively, as well as receiving more than 50,000 views of video content.

IsoNation also gained traction in the press, with a range of business-focussed websites in addition to media outlets local to guests of shows, sharing the insight the guests had given to the IsoNation audience.

Nick Baxter, MD of Baxter Williams and founding member of IsoNation, said: ‘I’m so proud to be part of IsoNation. It’s incredible what we achieved and the people we reached in a short period of time.

‘Nifty Communications have done ground-breaking job In engaging, promoting and establishing IsoNation as a credible source of industry-leading insight.’

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