Case study


In 2021, Nifty teamed up with social media influencer Terseer Waya, better known as Kiddwaya, to work on campaigns with Special Operations Agency and FORmE.

Kiddwaya has amassed more than 1.5 million Instagram followers after becoming known for his appearance on Big Brother Naija and showcasing his lavish lifestyle. Due to his affluent and aspirational content style, he was a great fit for Special Operations Agency and the high-disposable-income audience they are targeting for their high-end action adventure packages.

Kiddwaya took part in SOA’s Loch ‘N’ Load mission as part of a press trip where he joined journalists from the likes of MailOnline and The Sun. During the event, he regularly shared videos to his story which drove followers to the SOA account. Afterwards, we were able to utilise content featuring him to generate great levels of engagement on posts. He would also go on to use the video content we’d captured at the event to produce his own promotional video to share on his own channels.

We also worked with Kiddwaya to showcase FORmE and the launch of their new ‘blanks’ range at London Fashion Week. This was a key opportunity to get new eyeballs on a brand in its infancy at such an iconic fashion event. Kiddwaya shares his high-end, trendy style of fashion to his 1,5 million followers, which again matched up well with FORmE’s luxury streetwear.


The traffic generated to both clients’ social media channels and websites made our partnership with Kiddwaya a fruitful one, and we look forward to working more with him in future.