This particular show was a great fit for the brand, as it was the first ever London Fashion Week to promote diversity and disability in fashion, showing people how to be comfortable in their own skin – a message that fits seamlessly with FORmE’s ethos and message.
Nifty and FORmE used this incredible platform to debut the new A/W Blanks range. The collection focuses on simplicity and minimalism, serving as a reminder that often in the simplest things we find true happiness and that the best part about an outfit is the wearer themselves.
Living by the mantra ‘Go Big or Go Home’, Nifty capitalised on this amazing opportunity and helped to create the most aesthetically pleasing stand of the evening. Not only did it feature life size cut outs of FORmE’s much-loved Monsters, it also included the brands full range along with lots of standout creative collateral, which went down really well with all in attendance and even resulted in some on-the-day purchases and interviews.
The show also provided the perfect platform for FORmE to extend its influencer outreach with Nifty securing attendance from a handful of well-known influencers, including Kidd Waya who also walked the catwalk donning the brand-new range. The influencers combined had a potential total reach of almost two million.
Nifty has provided increasing traffic and engagement for the brand through ads, influencer marketing, email campaigns and nurtured content.
Both Nifty and FORmE are very excited to enjoy plenty more success together in the very near future.