Nifty teamed up with Marina Gibson, a social media influencer who had developed a loyal following on Instagram and Twitter for championing greater inclusion in fishing.
Marina Gibson is a truly passionate angler who was lucky enough to spend much of her childhood chasing salmon, trout and sea trout. She has dedicated a significant part of her life to the pursuit of every type of fish at every available opportunity wherever in the world that may be.
Marina has become known as a popular face in what is a heavily male-dominated environment. Nifty teamed up with her ahead of her launch of the Northern Fishing School at the Swinton Estate, where her and her team teach people of all ages and abilities the art and technique of fly fishing, promoting the benefits of connecting with the great outdoors.
Nifty sought to generate PR coverage around the launch of the fishing school, bringing in renowned angler and TV figure Robson Green and securing coverage for Marina in a number of local and national newspapers and magazines focused fishing and outdoor activities.
As a way of showcasing the mental health benefits of fly fishing and being outdoors, Nifty organised a press event at the picturesque setting of London’s Syon Park. The event was attended by journalists from The Times, as well as fishing publications and influencers. On the pack of the event, Marina went on to be interviewed by Sky News, ITV News, as well as covered in The Times newspaper itself.
Throughout the period of working with Marina, Nifty secured more than 20 press pieces of Marina, achieving a reach of more than 35 million as well as generating more than 2,500 social engagements on that coverage.