Case study


Ometis brought Nifty on board in 2018 to work on a range of activities including website build and maintenance, PPC activities and a range of ongoing SEO and content creation.

Ometis have grown to become the UK’s leading partner of Qlik, which is a global, multi-billion dollar company producing market-leading business intelligence and data visualisation products. Ometis re-sells their software and provides support to some of the UK’s most recognisable organisations operating on the Qlik platform, helping them realise the full potential of their data to make better-informed business decisions.

Having built a new, fully-optimised website, Nifty has since gone on to develop and retain Ometis’ audience. With implementing a variety of optimised content such as regular blog posts and YouTube videos, average traffic per month has increased from 1,500 visits per month to 5,000 over this period. Of this traffic, the number of users hitting the website through organic search has increased four-fold from around 700 users per month to nearly 3,000.

Nifty has consistently aimed to position Ometis as experts in their field. This has included hosting conferences in the spectacular setting of Birmingham’s Belfry Resort, saw renowned influencers and experts from across the industry in attendance. In the Covid-19 era, these events have seamlessly evolved in response to government restrictions, transitioning into engaging and informative virtual conferences and webinars.