Case study

Right To Play

Right To Play protect, educate and empower children to rise above adversity using the power of play.

For more than 20 years, Right To Play has worked across the most difficult and dangerous environments on earth, helping children stay in school, graduate, resist exploitation and overcome prejudice. Through play, the charity also teaches children to keep themselves safe from disease.  

During Right To Play’s tenure as Chelsea Football Club’s global charity partner, Uefa were offering the opportunity to drop partner logos onto Champions League team shirts. This took a lot of discussion between stakeholders and internal departments including sponsorship but eventually we were able to get Right To Play’s logo on the shirt for the 2008 Champions-League final campaign when we Chelsea lost to Manchester United in Moscow.

More than 300 million people saw the charity’s logo on the Chelsea shirts during that game and the logo would stay on Champions League shirts until the end of the charity partnership, including the Chelsea’s Champions-League winning campaign in 2012, when more than 360 million watched the final.

As a result of this PR campaign, Right To Play generated global recognition and awareness of their important work. It’s one of our proudest moments.