In 2020, Rose Partners, a specialist risk management consultancy company, was pursuing a period of significant growth having won a major contract in the Middle East and North Africa. The company commissioned Nifty to capitalise on this growth period by developing a digital communications strategy that positioned them at the forefront of their industry.
When we began working together, the Rose Partners website was hosted on Wix, which suffered from SEO issues with a lack of optimisation options available. Nifty migrated the site onto WordPress, developing a new functional and cost-effective brochure site in the process. The website content was completely rewritten from the ground up in partnership with key stakeholders in the business.
With security being of the utmost importance for the company, Nifty ensured that the server hosting adhered to all the latest specifications as well as utilising the latest technology to prevent brute force attacks.
Alongside the website, Nifty created and managed a communications strategy of regular social media posts, blog content, eBooks and emails. The strategy was developed following a full audit of existing activities and competitor analysis.
Achievements:
- 500% increase in daily website traffic
- Doubled LinkedIn following over a six-month period
- Prevented over 1000 brute force attacks on the website