In the wake of the Loch ‘N’ Load press event in the Scottish Highlands, we were able to share a great variety of content on each social media platform. Posts featuring Kiddwaya, an influencer with 1.5 million followers who we partnered with for the event, gained as much as 2,000 impressions, reaching more than 1,900 people who were not already following the SOA Instagram account.
PR coverage was shared from The Telegraph, The Sun and Luxuriate Life resulting in over 500 organic impressions.
As a way of targeting high-net-worth individuals, we have pushed the concept of team building and the ability to book a tailor-made experience and over the past three months we have reached over 11,000 accounts using a combination of Reels, Posts, and videos.
As with any social media strategy it’s important to be flexible and reactive in order to capitalise on relevant topics of conversation. As such, we focused on trending topics such as the launch of the new Bond film with a 10.96 engagement rate on LinkedIn. We also gained 4268 impressions after tweeting about SAS: Who Dares Wins.