Case study

Special Operations Agency

Following a halt in activities as a result of the Covid-19 pandemic, Nifty partnered up with Special Operations Agency to help drive a return of guests to their high-end, adrenaline-fuelled espionage.

SOA is an organisation of comprised of former and current special forces soldiers. The company puts on a range of ‘missions’ in the UK and Europe, giving the chance for people to experience the life of a secret agent.

Special Operations Agency press trip

Having built a new and engaging website, Nifty went on to organise a trip of carefully selected guests to take part in Special Operations Agency’s entry level mission, Loch ‘N’ Load, in the Scottish highlands. The guests included journalists from national newspapers including The Sun and the Telegraph, luxury lifestyle and travel publications, as well as an influencer with 1.5m Instagram followers. We also welcomed the winner of a social media competition, which had run as a way of generating reach and engagement.

From press reviews alone the event generated over 40,000,000 in potential reach. The SOA social media channels also received a combined reach of 264,000 thanks to regular updates from the fantastic operatives in attendance.

“I wanted to say a heartfelt thank you for what was a truly wonderful weekend. I knew it was going to be a special few days, but I was blown away by the depth of knowledge, generosity and warmth of everyone involved.

I can’t remember the last time I had so much fun or learnt that much in such a short space of time. Thank you to the Nifty team for arranging everything so perfectly.”

Catriona Graffius, The Sun

The event was a resounding success, with all of the journalists speaking in glowing terms of their experience and commenting on how, despite arriving as complete strangers, they all left as friends.