With the inaugural Sports and Grounds Expo (SAGE) taking place in 2021, content overall was at a minimum, with only a small amount of photography at Nifty’s disposal.
Understanding eye-catching visuals and graphics were going to be key in drawing in the crowds for an event that has never taken place before, Nifty’s creative team worked around these content constraints by producing bespoke visuals, sourcing suitable stock imagery that was available.
The team also created new brand guidelines for the event, utilising the SAGE logo to design an all-encompassing look and feel. As a result of this approach, the brand now appealed to a younger audience, something the client was keen to focus on in the original brief.
In addition to this, Nifty also created and designed a 31-page visitor programme, which included a detailed site map, as well as flyers, GIFs, video, bags, lanyards, pens, flags and advertorials.