Case study

The Natural Gardener

The Natural Gardener is a family-run business built from a desire for zero waste. After finding hundreds of plastic pots left over from a nursery in 2004, their passion for gardening and drive for sustainability sent them on a hunt for sustainable, plastic-free products.

Nifty were brought on board to run the social media channels, increase brand awareness and sales. With only a website and Facebook initially to work with, Nifty‘s creative team has completed rejuvenated The Natural Gardener’s brand with fresh new colours and a sleek modern approach – attracting both adults and now a younger audience which they didn’t have before. Nifty has grown a following on Instagram and with the use of integration with Shopify, TNG is now selling their products on Facebook and Instagram.

The Natural Gardener

Further to this, Nifty also created a Facebook ChatBot to help answer gardeners’ questions and direct them to relevant products. An eBook was also created to showcase the brand’s eco-friendly gardening alternatives, which was promoted on social media as well as via an email campaign. The team also devised a ‘Plastic to Coir’ campaign to highlight the environmental waste caused by plastic gardening products and how The Natural Gardener’s product range represented a quality, greener option instead.

The Natural Gardener has also been featured in BBC Gardeners’ World, with a competition to win TNG products live on their website for six weeks and leading to more than 12,500 entries. The Natural Gardener was also featured in a newsletter sent to an engaged gardening audience of more than 200,000 contacts, generating significant brand exposure.