About Nifty

We're a growth marketing agency that helps sports organisations, rights holders and partners release new revenue from their content.

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Revenue-generating packages for sports content

Nifty evolved in top-flight sports

We know sports audiences and the commercial needs of clubs and partners. Combine this with our expert editorial knowledge and you’ll see why we’re leading the way in mutually-beneficial, content-commercialisation strategies.

Nifty is a growth marketing agency known for jargon-free, practical solutions to grow digital revenue and commercial income.

We’re a dynamic team based in Worcester, led by Nifty’s founder Christian Collison; an avid sports fan, digital expert and trained journalist, who has extensive experience of sports marketing having worked at Chelsea Football Club and across motorsports with TTXGP and FIM eRoadRacing.

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We're proud to boast a pretty Nifty team.

Nifty experience spans more than 20 years’ in digital and sports marketing. Today the team’s expertise includes top-flight sports, tech, health & fitness, hospitality and the food and drink industries.

Christian Collison

Founder & CEO

Rachel Collison

Head of Operations

Beth Derbidge

Production Manager

Ben Wells

Strategic Adviser

Adam Draper

Strategic Adviser

Nick Broad

Google Guru