The Netball World Cup is a major sporting event that is held every four years. The tournament is expected to be watched by over 1 billion people worldwide, making it the perfect opportunity for brands to reach a global audience.
There are a number of ways that brands can make use of the Netball World Cup (and they definitely should) although it may be too late to become a sponsor of the tournament there several other techniques brands can use to leverage the large audience.
To tie your brand into the event, all you need to do it create a marketing campaign that shows support, involvement and general awareness. This could involve running social media competition, branded merchandise, PR events or just simply involving the online conversation and community. But how does this benefit your brand?
Besides general awareness and access to a highly engaged audience, brands who are associated with the Netball World Cup will receive positive attributions with women’s sport, equality and diversity.
These are just a few examples of how brands have made use of the Netball World Cup in the past. The tournament is a great opportunity for brands to reach a global audience and to connect with netball fans.
Here are some additional tips for brands that want to make the most of the Netball World Cup:
- Be authentic: When creating marketing campaigns for the Netball World Cup, it is important for brands to be authentic. This means being genuine and sincere in your support of the sport. Brands that try to force their way into the netball conversation will likely be met with resistance from fans.
- Be inclusive: Netball is a sport for everyone, regardless of age, race, gender, or ability. Brands that want to be successful in the netball market should be inclusive in their marketing campaigns. This means reaching out to a diverse range of fans and celebrating the diversity of the netball community.
- Be creative: There are many ways for brands to make use of the Netball World Cup. Brands that are creative and innovative will be more likely to stand out from the competition. Brands should think outside the box and come up with unique and engaging marketing campaigns that will resonate with netball fans.
The Netball World Cup is a great opportunity for brands to connect with a global audience of netball fans. If you want to learn about the growth of Netball and how it has grown the way it has read ‘Sports Riding High: Netball’.