28th February 2023 - By: alda09x024

How Sports Organisation Can Utilise Social Media Streaming

sports on phone

The sports broadcasting industry is changing, and fast! Our recent blogs, The future of sports broadcasting and Gen Z Sports Viewership have explored what supporters can expect.  

As sports fans ourselves, we were interested to find out how the majority of people consume sports, so we asked:  

Only 36% of sports fans use streaming platforms and social media to get their sport fix. However, with Gen Z demanding more from their teams, combined with the cost-of-living crisis, this will soon change. To prevent fans losing interest altogether, organisations need to start the groundwork now.  

But how?  

Won’t it cost money?  

What are the benefits?  

Don’t worry, we’re about to give insight into how this can be done successfully, all while keeping your fans happy and engaged.  

Benefits of live streaming on social media

We don’t want to sound like a broken record here, but streaming on social media platforms is what your fans want, especially GenZs. If giving your fans what they crave isn’t enough for you to make the leap into the streaming world, here are some positive outcomes that streaming can have on your organisation.  

  • Real time feedback  
  • Social media notifies fans to watch your live streams 
  • Extend your reach and attract new fans  
  • Gives fans the opportunity to watch on-the-go  
  • Opens new revenue streams   
  • Helps you stand out from the crowd  

How to incorporate live streaming into your strategy

So, we’ve sold the benefits to you and now you want to know how. Something that is important to note is streaming content should not require an immense amount additional resource.  

Here are some suggestions on where to start;  

  • Go live on your most popular social media platform 
  • Post-game interviews  
  • Behind the scenes of training 
  • Athlete takeovers 

For some, watching live on TV is the best and only way to consume sport, but think about all the fans you’re missing out on. The streaming world is only just getting started, so if you want to give back to your loyal fans or even engage new ones, now is the time to start.  

Once you’ve put in the hard work, it will start to pay off. Social media platforms have monetisation tools to reward creators and businesses for their content and engagement. Learn how you can get started in our free social media monetisation eBook