The Pinterest new update is here and it’s making holiday shopping easier and more exciting than ever. With Christmas just around the corner, this update is packed with features that help shoppers find the perfect gifts while giving marketers a golden opportunity to shine.
Let us explain what’s new, why it’s such a big deal and how you can make the most of the Pinterest new update, especially before the Christmas season.
Pinterest New Update – What’s It All About?
Pinterest has added a wishlist board and a bunch of features aimed at making holiday shopping easier than ever. The quick save feature allows users to save gift ideas directly from curated guides with a single tap. These Pins get automatically grouped into a wishlist that’s easy to shop from.
Another game-changer is the festive finds tab. This section recommends gift ideas tailored to your searches, saves and general Pinterest activity. On top of that, Pinterest has partnered with celebrities, creators and brands to curate over 1,000 gift guides covering 27 categories. We’re talking about nearly 40,000 hand-picked gift ideas, turning Pinterest not just into that mood board platform anymore, but more a Christmas shopping app.
Why Marketers Should Care About the Pinterest New Update
Now that Christmas is getting closer and closer, this new update could be a goldmine for marketers. Here’s why this update matters:
People Are in a Shopping Mood
Pinterest is where people go when they’re planning purchases, especially during the holidays. This update enhances that experience, making it easier for users to find, save and shop for gifts; which means they’re ready to discover your products.
Personalised Feeds, Better Targeting
The new “festive finds” tab and gift guides connect shoppers to items they’re likely to love. If your products fit the vibe, they’re more likely to land in front of the right audience.
Curated Wishlists Mean Actionable Data
By observing wishlist trends, you can learn what shoppers want most and adapt your campaigns in real time.
How to Use the Pinterest New Update to Your Advantage
Right. So we covered a little bit of the context on what this new update will do and why it is important (especially now with all the Christmas coming in), but the million-dollar question is, how do you really get the best out of it and how to make it worth your time?
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Create Shoppable, Eye-Catching Pins
This is your chance to make your products stand out. Use high-quality images that capture the holiday spirit or place your products in such way people can picture them utilising them. Include pricing details, clear descriptions and links directly to product pages. Make it as easy as possible for people to go from wishlist to checkout.
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Hop on the Gift Guide Bandwagon
Pinterest’s gift guides are all the rage. You can get your products featured in those guides by collaborating with influencers or running targeted ads that align with trending categories.
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Think Like a Pinterest User
Use holiday-themed keywords like “Christmas gifts for her,” “holiday ideas,” or “cute stocking stuffers” in your Pin descriptions. These terms help your products show up in searches and curated boards.
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Run Promoted Pins Campaigns
Promoted Pins are a great way to ensure your products are seen by users. Combine this with Pinterest’s audience targeting tools to reach users most likely to shop during the season.
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Track, Learn and Adapt
Use Pinterest analytics to monitor which Pins perform best and tweak your content accordingly if a specific product gets saved often, double down on promoting it.
Why Timing Is Key
It’s mid-November, which means holiday shopping is already in full swing. By the time December rolls around, people will be in last-minute buying mode. The sooner you integrate Pinterest’s new update into your marketing strategy, the better your chances of capturing early shoppers and keeping their attention.
The Pinterest new update is a marketer’s dream come true. It combines personalised shopping, wishlist boards and curated gift guides to create a seamless shopping experience for users. By jumping on these features now, you’ll not only drive sales but also build brand awareness during the busiest shopping season of the year.
