Everyone secretly wants to be Tik Tok famous, but how can sports teams leverage great content to earn even greater revenue?
Tik Tok became a phenomenon in 2020 during the pandemic, but it continues to be a popular platform that uses short form content which is easy to create in-app. The platform boasts 1.2 billion active users and has quickly become the top app for consumer spend. Let’s find out how to make the most of the platform.
Tik Tok Ads
Want to reach millions of users with your advertising? If so, Tik Tok is the platform to use. Each ad format allows you to tailor your targeting based on age, geography, interests, and other variables. For sports teams, Tik Tok is a strong choice if you are wanting to target the younger generation of fans and keep them engaged with the team. It’s also worth noting that for every 10 advertisers on Meta, there’s only one on the less-saturated TikTok right now.
Collaborate with a creator
TikTok’s thriving community of content producers makes it a great platform for working with powerful people who have large, loyal followings. Sports teams flourish from community engagement, so working with creators that have a great relationship with their audiences is a no brainer.
The Tik Tok Creator Programme
Unfortunately, businesses are not able to make use of this programme as it is only suited for creators. However, this may be one to watch for the future. The benefit of this programme for businesses is that it rewards creators for creating quality content, which sports teams can tap into by working with these creators.
With Tik Tok being a relatively new platform with regular updates, it is important to stay ahead. Experts (like ourselves) predict increased monetisation opportunities for businesses is just around the corner, so keep our eyes on TikTok. Here at Nifty, we take the time to understand and research the best ways for your business to monetise content. Read our eBook to learn more.