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26th April 2022 - By: jamiegordon

How To Reach And Engage Sports Fans Through Sports Marketing

How To Reach And Engage Sports Fans Through Sports Marketing

Sports fans like everyone else are glued to social media. This is primarily why digital sport marketing services in the UK offer the ideal opportunity to reach and engage sports fans in their millions.

Sports offer an excellent platform for online marketing as they are basically a succession of one unforeseeable event after another. An abrupt play can occur in a moment, which is why marketers seize the opportunity to engage with fans while the topic is fresh, rather than wait until after the game. The digital platform gives sports marketers the chance to interact with their followers in a personalised and intimate manner. Nevertheless this would call for compliance to a comprehensive strategy.

Advantages of Digital Sports Marketing

Sports fans continuously look for ways to connect with their preferred sport, team or sportsperson. In fact, research shows that 60% of tablet and smartphone owners engage with sports-related online material at least once per day. As more or less everyone today uses one tablet or smartphone at least, that amounts to a large percentage of people.

A lot of sports fans look for updates and facts on their preferred athletes, teams or events on social media and other digital outlets. Fans enjoy posting their live-game analysis or reactions on social media, and several of them go online to get score updates. Seeing the number of hours sports fans are investing on these platforms, digital sport marketing services in the UK works out as a perfect approach for any brand.

Sports Digital Marketing Strategies

Take advantage of second-screening

In the midst of watching live sporting events physically or on television, several fans are also engrossed in their smart devices. Thus marketers get a terrific opportunity for marketers to generate interactive, real-time content that is relevant to the platform they’re leveraging. For instance, Twitter can be used as a live updates platform.  Digital media of sports teams, athletes etc. can post their real-time reactions to thrilling moments. Accordingly, your audience will see that you, as a brand, get excited about the same things as them. Instagram can be leveraged to offer fans a backstage view of athletes or sports events.

Create engaging digital campaigns during big games

Give your followers a compelling reason to interact with you on social media while important games are live. Run contests or generate hashtags while a big game is going on. This will induce your followers to interact with your brand on social media. Your followers are also likely to create ‘user-generated content’ connected to your advertising campaign and post it. You get an effective platform to make your campaign go viral. Using the help of digital sport marketing services in the UK can streamline things.

Set specific objectives and benchmarks

Prior to kicking off your digital sports marketing campaign, it’s imperative to build a distinct set of specific objectives and benchmarks. No matter the marketing campaign, it’s vital to outline what the campaign is intended to accomplish. For instance, are you attempting to boost your brand recognition? Do you want to drive brand engagement among your prospective fans? Based on your responses to these questions the approach of your marketing campaign will be determined. In case you’re attempting to boost your brand awareness, your strategy should involve creating a campaign that will be of interest to a wide audience. If your method involves people engaging with your brand in a more intimate way, you will need a highly specific and targeted strategy.

Nifty is one of the top digital marketing agencies offering reach, recognition and return through unmatched sport marketing services in the UK.