Instagram has released a new insight update, making it easier for creators to track content performance and audience engagement. The new changes focus on three key areas:
- View Rates
- Views Over Time
- Personalised Performance Tips
Also, you can now distinguish who is engaging with your posts. Is it mostly your loyal fan base or those on the outside who are interested in you but aren’t entirely invested in you?
We will explain how Instagram’s new insight update will impact you and your content strategy.
What is View Rate?
Introducing the “View Rate” metric is one of the most significant changes. This helps creators measure how many viewers continue watching their content after the first three seconds. Instagram and marketing experts understand that the initial start of a video is crucial to engagement retention.
Why it matters:
- Helps understand how engaging the first few seconds of a Reel are.
- Distinguish between follower and non-follower retention.
- Enables creators to optimise content to keep audiences engaged for longer durations.
Views Over Time for Performance Tracking
Another additional metric is “Views Over Time” which gives a more detailed breakdown of how content performs over time. Content managers can get a quick view of how views are doing compared to the averages of your other posts.
The key benefit of Views over Time:
- Allows real-time tracking of a post’s performance.
- Helps identify whether a post is gaining traction or slowing down.
- Differentiates between views from followers and non-followers.
This feature helps manage content performance by allowing you to analyse the effectiveness of content distribution over time and refine your posting schedule.
Personalised Instagram Insights and Performance Tips
To help social media managers make data-driven content decisions, Instagram offers personalised performance tips based on content trends. These insights highlight whether a post performs better or worse than usual and provide suggestions for optimising future content.
How this helps you:
- Identifies trends in successful content.
- Provides actionable recommendations for improvement.
- Makes it easier to understand what resonates most with an audience.
Connected vs Unconnected Reach
With each new metric, Instagram tells you how many followers and non-followers engage with your content. This is helpful as you can decide which content works with those who already know you and those who are just peeking in. It allows you to drive your strategy to gain new followers or resonate with your current fan base.
Alternatively, if you have resources, why not target both simultaneously with a very strategic approach to your content strategy?
What This Means for Content Strategy
The new Instagram Insight update prioritises engagement and viewership over passive reach. Here’s how creators can leverage these changes:
- Optimise the first three seconds of Reels to ensure high retention.
- Use “Views Over Time” to analyse growth trends and adjust posting strategies.
- Apply Instagram’s personalised insights to refine content approaches for better performance.
Concentrating on audience retention and engagement can help social media managers and content creators maximise the reach of their content and make informed decisions about future posts.
Instagram’s new insight update changes how posts are analysed. However, it provides better insight and lets us truly understand how loyal fans react to your content. You can also learn what content works to bring new followers to your Instagram page.
