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28th October 2021 - By: Charlotte Morse

Marketing tricks

Marketing tricks

With many of us pumped for Halloween (we couldn’t resist) we thought we would share some of the marketing tricks up our sleeve that will enable you to break through the digital noise and be seen and heard by your target audience.

Optimise email strategy

What many may perceive as a relatively outdated form of marketing, email marketing is still very much at the forefront of any successful campaign. Approximately 80% of marketers have reported an increase in email engagement over the past twelve months, potentially due to many choosing not to directly engage with others during COVID-19.

One of the most effective tools is the ability to segment your email marketing strategy to match your customer base. For example, marketers constantly use Black Friday or Christmas to offer incentives to their customers, like discount codes for those who left their website with an item in the shopping cart. Creating an engaging subject line is key to improving open rate and getting your message across.

The power of influencers

A great tip for lead generation is to use digital marketing influencers. Research shows 83% of people gain trust in a product or service by listening or watching a review from their peers. Careful selection of the appropriate influencer should be conducted to ensure they remain consistent with the brand and its ethos.

Video content

A fresh way to grab attention is by creating video content, the perfect platform to showcase product demonstrations or reviews. Research shows people are four times more likely to watch a video than reading about the product or service. Video demos and product reviews can be showcased with links to the relevant pages, increasing traffic to your website. Visitors need to fill their information first to watch the entire video and this can help to grow your database.

Post at the right times

Prior to scheduling your social media posts the key is to check and see when your target audience is most active. The insights section of your social platform accounts will enable you to understand when is best to communicate with your audience.

So, there we have it, some spookily good ideas to add to your marketing plan.