6th October 2023 - By: Barbara

Meet Daisy: our newest addition to the Nifty team

Photo of Daisy, our newest addition to the Nifty Team

Hello everyone, I’m Daisy, and I’m absolutely thrilled to introduce myself as the newest PR Executive at Nifty!

From a young age I’ve always had a strong desire for connecting with people, and as an outgoing and extroverted individual, forging connections has always come naturally to me. Whether it was my role as a teaching assistant, working behind a bar, or collaborating with clients during my marketing internship, I consistently gravitated towards positions that revolved around communication and building meaningful relationships.

This genuine love for being a people person and having the ability to communicate and connect with others made me realize that I needed a career that could leverage this passion and channel it into something truly fulfilling.

Upon earning my first-class honours degree, I was keen to find a career path that would allow me to combine my creative mindset with my strong communication skills. During my university years, where I navigated the challenges of student life, I discovered a great passion for sustainable fashion and thrifting, which has since become my favourite hobby and a source of creative inspiration. It has allowed me to refine my sense of style and offer each item its own distinct narrative, enhancing my artistic personality. My university experience also cultivated my love for hobbies like knitting and roller skating… even though my roller-skating skills might still be a work in progress!

It was during the end of my time at university that I discovered the field of Public Relations (PR). PR, I realised, is where communication meets creativity, providing the ultimate blend of engaging with people and thinking creatively. In PR, it’s not just about words, it’s about using those words to develop captivating narratives that engage and resonate with clients and their audience. PR is the ideal field for people like myself, who enjoy the pleasure of innovation and the power of communication.

I am incredibly excited about my new journey here at Nifty Communications as PR Executive. I’m eager to start developing impactful PR campaigns, by putting my love of interacting with people and my ability to think critically to good use. These campaigns won’t just effectively convey messages, they will leave a lasting impression on our clients and their audience. I’m looking forward to this new journey in PR at Nifty, and I’m thrilled about all the learning opportunities that await!