Sports organisations are not data businesses but we are. Data fuels our sports marketing strategies and increases fan lifetime value.
The foundation of any strategy.
Scope & analysis - looking at the data.
First, we’ll run an audit of all your activities, and your competitor’s activities. This includes reviewing all marketing activities, commercial success, ‘access’ content, video ads and audience data. With this foundation of knowledge, we build robust communications plans..
Grab their attention.
Passive to purchase - the user journey (UX)
Next, we plan how to move our audience from where they are to where we need them. It’s that user journey down a funnel from awareness into interest and conversion. We bring these audiences onto our owned media where we get them to share data and convert.
Start engaging people.
Audience building - saying the right things.
During the audit phase, we’ll have defined our target audience, where they are, their likes, interests and discussions topics. Now it’s time to segment that data based on demographics, behavioural data or brand loyalty. We’ll also look at audience volume across regions and countries. Once we’ve built these segmented audiences, we’ll unlock further revenue opportunities.
Distributing the content.
We don't do content for the sake of content.
This is where our passion, creativity and science come together. Fuelled by the value proposition, we define the concept, craft the message, optimise the content and build the creatives before refining, testing and refreshing.
Size doesn't matter.
We're not only committed to the big boys.
When it comes to channels, we’re looking for audience volumes, and the swiftest and more efficient ways of engaging them. This could include major social channels, OTT, podcasts or more traditional forms of media, depending on the data. Once content’s live, we amplify with online and offline PR and media campaigns, ad spends and organic engagement.
Reach, recognition and return
Content delivery, the heart and soul of what we do.
In our sports marketing strategies there’s the timeline, optimisation, reporting and finally, testing. Through these pillars we build, optimise and maintain revenue-generating content models while continually marketing delivery against organic-growth KPIs.