Learn more about our Niftyverse marketing strategy & how we build it around you.
How we build the Niftyverse.
Scope and analysis - looking at the data.
First, we’ll run a digital audit of all your activities, and your competitor’s activities. This includes reviewing all marketing activities, TOV, successes, failures, demographics, keyword analysis, keyword crawls, surveys and potentially focus groups.
Grab their attention.
Passive to purchase - the user journey (UX)
Next, we plan how to move our audience from where they are to where we need them. It’s that user journey down a funnel from awareness into interest and conversion. We bring these audiences onto owned media state where we get them to share data and convert.
Start engaging people.
Audience building - saying the right things.
During the audit phase, we’ll have defined our target audience, where they are, their likes, interests and discussions topics. Now it’s time to segment that data based on demographics, behavioural data or brand loyalty. We’ll also look at audience volume across regions and countries.
Once we’ve built these segmented audiences, we’ll know how to communicate with them to drive conversions.
Size doesn't matter.
We're not only committed to the big boys.
When it comes to channels, we’re looking for audience volumes, and the easiest and more efficient ways of engaging them. In the Niftyverse, this could include major social channels, niche platforms, podcasts, SVOD or more traditional forms of media.
Once the content’s in the Niftyverse, we amplify the message with online and offline PR and media campaigns to support the spend activity and plant the seed for organic brand growth.
Reach, recognition and return
The heart and soul of Niftyverse.
Campaign delivery starts at phase one and drives all our processes. First there’s the timeline, then optimisation, then reporting and finally, testing. The Niftyverse is reliant on the four columns of campaign delivery – timeline, optimisation, reporting and testing.
Through these pillars, we build, optimise and maintain the Niftyverse and continuously mark them against our KPIs.