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About

We’re PR and integrated marketing experts, helping UK businesses, sports organisations and rights holders engage new audiences and unlock new revenue.

PR Agency

The Ultimate PR & Marketing Package

The Niftyverse evolved in top-flight sports

What is a Niftyverse?

The Niftyverse is essentially a content-driven communications strategy. We utilise PR, marketing and other relevant marcomms tools to hit your target audience and pull them into your own branded environment.

We use integrated marketing strategies supported by performance marketing campaigns that can be focussed on providing fan access in sports, influencer outreach in B2C or thought leadership activity in B2B.

The Niftyverse was first forged in the world of top-flight sports but has been perfected to generate direct ROI while planting the seed for organic growth, whatever the sector or vertical.

Build your Niftyverse

We have a pretty Nifty team here.

We boast more than 15 years’ experience inside top-flight sports, health & fitness, hospitality and the food and drink industries.

Nifty News

Insight and opinion

How To Monetise Instagram

How To Monetise Instagram

The power of social media increases every day, so much so that millions of individuals now utilise it as...

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Alice Tai – The Brilliant Story Behind Her Commonwealth Gold

Alice Tai – The Brilliant Story Behind Her Commonwealth Gold

When I found the sport I would be covering was Swimming, I was delighted; not only as it is...

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Nifty’s PR Manager inspired by Wheelchair Basketball 

Nifty’s PR Manager inspired by Wheelchair Basketball 

When I found out my sport for the Commonwealth Games was wheelchair basketball, I was more than happy. Not...

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