Content is king. That’s why it’s at the forefront of everything we do here at Nifty.
When it comes to pulling your target audience into your marketing environment, everything starts with the piece of content they come across first. Therefore, it’s essential that it is captivating in order to grab the attention of your target audience and give them what they are looking for.
Written content marketing services
Our team of trained journalists can tell your story in a way that speaks to your audience. Whether it’s a press release, news article, blog content or social media post, it’s important to engage and inform your desired demographic.
Written content serves more purpose than this, though. It’s important to strike the balance between interesting content with a piece that can deliver on your marketing aims. All of our work is driven by Google data, enabling us to create keyword-rich, topical content in relation to your business, product or service.
Using images to tell stories
We’ve all heard the phrase ‘a picture tells a thousand words’, and that’s what we aim to do in our graphic design work. However, there’s little point in this if your audience doesn’t take notice of your visuals.
Therefore, it’s another case of a balancing act – creating an image that successfully attracts the attention of the audience but is simultaneously informative enough to gratify their interests and needs. According to Facebook, the average user spends 1.7 seconds on a piece of content before scrolling past on their mobile news feed, while spending 2.5 seconds on desktop.
Video content marketing is constantly growing
Much like static imagery, there are numerous benefits of, and multiple purposes for, engaging video content from instantly sharing your message through to SEO.
Whether you’re looking to produce entertaining videos for the likes of TikTok or Instagram, or in need of more substantial, informative video to tell your story, we have an experienced team that can make your vision a reality. We can direct, produce and edit video content, as well as work with trusted videography partners.
What other services does Nifty offer?
Outside of content marketing services UK, the Niftyverse utilises the relevant marcomms activities – blogs, webinars, lives, social, video, email, influencers, ads – with our marketing & PR to generate your brand’s reach, recognition and, ultimately, return on investment.
We capitalise on paid campaigns to fuel your Niftyverse’s development. By delivering expert-led, thought-leadership content through the right channels, we’ll generate credibility, trust and sales. We call it Performance Marketing Amplified.
PR is a major factor of what we do, whether it’s influencers and ambassadors, partners or the more-traditional print coverage. Any PR we generate leads customers into the Niftyverse.
A clear digital strategy is the bedrock of the Niftyverse. We need to be proactive with our calendar in order to be reactive to topical insights, opinions and discussions.
Your social media channels are one of the most powerful parts of the Niftyverse. Through thought-leadership we drive debate and generate social with substance.
We do PPC differently. Ads aren’t just about securing clicks, they’re about getting your story in front of the right audience and a major part of our brand campaigns.
Let’s be honest here, if you want to get anywhere with SEO, you’d better start with Google. Our starting point on content is often asking the questions Google wants us to.
We optimise websites from the ground up, with compelling layouts, content and conversion optimisation in play while following trusted, best practice strategies.