Content is king. That’s why it’s at the forefront of everything we do here at Nifty.
When it comes to pulling your target audience into your marketing environment, everything starts with the piece of content they come across first. Therefore, it’s essential that it is captivating in order to capture the attention of your target audience and fulfil their needs.
Our team of trained journalists can tell your story in a way your audience wants to hear it. Whether it’s a press release, news article, blog content or social media post, it’s important to engage and inform your desired demographic.
Written content serves more purpose than this, though. It’s important to strike the balance between interesting content with a piece that can deliver on your marketing aims. All of our work is driven by Google data, enabling us to create keyword-rich, topical content in relation to your business, product or service.
We’ve all heard the phrase ‘a picture tells a thousand words’, and that’s what we aim to do in our graphic design work. However, there’s little point in this if your audience doesn’t take notice of your visuals.
Therefore, it’s another case of a balancing act – creating an image that successfully attracts the attention of the audience but is simultaneously informative enough to gratify their interests and needs. According to Facebook, the average user spends 1.7 seconds on a piece of content before scrolling past on their mobile news feed, while spending 2.5 seconds on desktop.
Much like static imagery, there are numerous benefits of, and multiple purposes for, engaging video content from instantly sharing your message through to SEO.
Whether you’re looking to produce entertaining videos for the likes of TikTok or Instagram, or in need of more substantial, informative video to tell your story, we have a team experienced in directing, producing and editing video content, as well as trusted videography partners which can all work harmoniously to cater to your needs.