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26th April 2022 - By: jamiegordon

Public Relations Vs Advertising – Know The Difference

Owing to certain similar qualities, many are confused in understanding the difference between public relation and advertising. Advertising puts forward messaging that a business uses to persuade potential customers to pick their services or products as opposed to those of others. On the other hand, public relations involve forging positive relationships with the company’s stakeholders, keeping up a favourable reputation, and so forth.

You can opt for public relations services in the UK as a strategic approach to help you develop a robust relationship by forging trust with your stakeholders and the public.

The bottom-line of most companies is maximising profits, and this can only be achieved by amplifying sales. A lot of the tactics, tools and methods are implemented by businesses with the intention to considerably increase consumer loyalty and set themselves apart from competitors. Promotional elements come in 4 types, sales promotion, advertising, direct selling and public relations.  

Public relations and advertising have the potential to be used in tandem when leveraged by businesses in their attempts to accomplish their business objectives. 

Concept of Advertising

Advertising can be described as a one-way, non-personal, paid announcement that draws public attention via a range of channels for a service, product, business, or something else aimed at a target audience. It attempts to notify, sway, and stimulate them to respond.

Advertising can be implemented by means of billboard ads, print ads, flyers, television and radio advertisements, direct mail, internet banner ads among others. In this case advertisers have full influence over how, what and when the advertisement will be posted or broadcast. What’s more, the advertiser’s budget will decide how long the ad runs.

As advertising is an in-demand means of marketing, it is ever present, whether you notice it or not. Currently, advertising leverages almost every type of media to convey the message to as wide an audience as possible.

Concept of Public Relations

Public relations services in the UK offer a strategic communication tool that leverages different channels to develop business-centric connections. The key is to produce a confirmatory view or boost the credibility of the organisation to the public. This is done by announcing or displaying the company’s products or services by way of strategic articles or stories via broadcast or print media. Its goal is to create a dynamic of trust between brands and their consumers. This is done largely by means of reporting and media exposure.

Public relations can be referred to as unpaid advertisements that the company earns through its reputation, word of mouth, etc. Advertising, social media, press releases, press conferences, interviews, crisis management, cover articles, speeches, news release techniques are used in public relations.

Public relations services in the UK offer a well-planned communication strategy that serves to form a symbiotic relationship between the organisation and the public. The company can propose a PR piece, in an attempt to showcase a positive company image, yet it cannot directly influence the way it is covered or used by the media.

Accordingly, PR involves interpersonal communication in which the company pays attention to and addresses the needs of the public.

Through tried-and-tested processes Nifty is one of the top companies offering public relations services in the UK, boosting your reputation and amplifying your credibility considerably.