The world of sports has undergone a significant transformation in the past few years, with the advent of digital media platforms and streaming services. The demand for access to exclusive content has been rising steadily, with fans showing a willingness to pay a premium for this type of content.
There has been an increasing trend of fans wanting access to exclusive content from their favourite sports teams and players. This is especially true for sports fans who are unable to attend live events due to geographical constraints, rising costs or other reasons. These fans are eager to watch live streams, interviews, and behind-the-scenes footage to make sure they still get their sport fix.
The demand for exclusive content has resulted in sports teams and players creating their own media platforms to cater to their fans. These platforms offer a wide range of content, including interviews, training sessions, and match highlights. Sports teams are beginning to understand what sports fans want and capitalise upon it through an OTT or directly on social media.
In addition to these platforms, there are also third-party streaming services that provide access to exclusive content. A new streaming service that has entered the industry is DAZN, offering fans access to live and on-demand sporting events across a variety of sports. One of the most significant advantages of DAZN is its affordability. Unlike traditional TV providers, DAZN offers a subscription model that starts at a low monthly rate, making it accessible to a wide range of sports fans.
One reason why fans are willing to pay for exclusive content is it allows them to connect with their favourite sports teams and players on a deeper level. Fans feel a sense of ownership and pride when they have access to exclusive content others do not. With so much happening in the world of sports, it can be challenging to keep up with everything. Exclusive content allows fans to stay informed about the latest developments and get an inside look at what’s happening behind the scenes.
The rise of social media has also played a significant role in the demand for exclusive content. Fans want to stay connected with their favourite teams and players on social media and consume exclusive content through these platforms. Social media has become a crucial tool for sports teams and players to engage with their fans and build a varied and engaged audience. Although teams using OTT platforms have seen some success, Nifty believes a lot of loyal fans are being left behind as teams are expecting their loyal followers on social media to leave their beloved apps and devoted scrolling time and pay a subscription for a separate app or website.
With this in mind, our top recommendation for teams looking meet their fans expectations is to create exclusive fan content and use the social media monetisation tools available to earn revenue from loyal fans directly. Lucky for you we have an eBook which explains how to make a start on monetising your social channels.