Ben Wells is a strategic commercial marketer with a wealth of experience and knowledge including consulting at Board level to sponsor brands and holding senior leadership positions in some of the UK’s leading sports clubs.
Ben was instrumental in Chelsea Football Club’s growth during Peter Kenyon’s tenure and beyond, before taking up roles as Commercial Director and Reading Football Club and Bath Rugby.
Today, Ben is helping sports clubs and rights holders across the UK understand the true power of their data to increase lifetime fan value. He also brings his strategic vision to Nifty as an advisor who keenly understands the power of commercials, content and digital in sports marketing.