Nifty’s Founder and CEO is a sports communications, social media, performance marketing, integrated marketing and old-school PR specialist.
A trained journalist, Christian Collison is a former PR man at Chelsea Football Club, head of media at TTXGP and FIM eRoadRacing and director of communication, who boasts extensive experience working with both local and global news organisations and world-leading sports organisations, charities and governing bodies.
As the creator of the Niftyverse, Christian is now CEO of Nifty Communications but has previously grown and sold Herd Media Ltd, a marketing and PR agency based in London, and market-leading application developers, Apportunity.
He’s adept at managing story evolutions, brand development and creating high-profile publicity campaigns to deliver exceptional results on budget.