Are you tired of traditional marketing tactics failing to score big with your target audience? It’s time to step up your game and embrace the power of influencer marketing in the world of sport.
Firstly, let’s define influencer marketing. It’s a type of marketing that utilises influential individuals to promote a product or service to their audience on social media platforms. These influencers are typically experts in their niche, have a significant following and can create engaging content that resonates with their fans.
How can influencer marketing can be used in sport?
Sport influencers are individuals who have gained a following through their involvement in sports. They can be athletes, coaches, or simply sports enthusiasts who have built a strong presence on social media. Sports teams and organisations can collaborate with these influencers to promote their brand, products and services to their engaged audience.
The benefits of using influencer marketing in sport are clear. It can help sports teams and organisations reach a wider audience. By partnering with sports influencers, teams can tap into their fanbase and reach new potential customers. Secondly, it can help increase brand awareness and credibility. When a respected sports influencer promotes a team or product, it can boost the brand’s credibility and trustworthiness in the eyes of their followers. Collaborations can drive sales and revenue, influencers can promote products and services through unique discount codes or links, leading to direct sales for the team or organisation.
Let’s look at some successful examples of when influencer marketing has been used in sport.
Nike’s “Dream Crazier”
This campaign, featuring tennis superstar Serena Williams, aimed to empower and inspire women in sport. The campaign received widespread praise and reached millions of viewers, driving sales for Nike.
Adidas’ ‘Here To Create’
Adidas partnered with several influencers, including football stars Lionel Messi and Paul Pogba, to promote their football-related products. The campaign generated a lot of buzz on social media and helped Adidas increase their market share in the football industry.
Red Bull’s ‘Gives you wings’.
Red Bull has long been known for their association with extreme sports, and they have used influencer marketing to great effect. The #GivesYouWings campaign featured a number of athletes performing incredible feats, such as base jumping and snowboarding, while drinking Red Bull. The campaign helped Red Bull establish themselves as a brand that was all about energy and adventure.
In conclusion, influencer marketing is a powerful tool that sports teams and organisations should consider in their marketing strategy. By partnering with sports influencers, they can reach a wider audience, increase brand awareness and credibility, and drive sales and revenue. So, if you’re looking to take your sports marketing to the next level, it’s time to start working with sport influencers.
