Marketers that have made significant investments in the platform as part of their social media marketing strategy are concerned about the latest debate regarding a potential TikTok ban in the United States. Yet, as marketers search for substitute strategies to reach their target audience, the impending ban has also increased spending on influencer marketing.
What are marketers doing in response to a possible TikTok ban?
- A recent poll by Influencer Marketing Hub revealed that 69% of marketers thought about increasing their influencer marketing spending as a result of the potential TikTok ban. Given that TikTok has grown to be one of the most popular social media sites, especially among Gen Z and Millennial audiences, this is not surprising. For brands looking to attract younger consumers, it has long been a go-to channel.
- On the other side, influencer marketing has become more popular in recent years as firms realise the power influencers can have over their audience. Brands are able to connect with their target audience in a more genuine and relatable way by collaborating with influencers who have a sizable following and high engagement rates.
- The prospective TikTok ban has brought attention to the value of diversifying marketing tactics and avoiding over-reliance on one platform. Brands may reach their target audience on a multitude of channels and have a more substantial and varied social media presence by engaging in influencer marketing.
- Influencer marketing also has a number of advantages over TikTok. Influencers, for instance, can assist in increasing traffic to a brand’s website or e-commerce store, which may result in more sales and profits. Also, they can promote brand awareness and adherence, which is beneficial for both established and emerging firms seeking to enter new markets.
- Influencer marketing also gives businesses the chance to connect with specific markets that might not be TikTok users. For instance, a firm may collaborate with influencers who are well-known on social media sites like Facebook or LinkedIn (if it wants to target a different audience). They will be able to be more precise and successfully reach their intended audience this way.
In conclusion, while the prospective TikTok ban has some marketers worried, it has also shown how crucial it is to be flexible and agile in the ever-evolving digital environment of today. Brands may diversify their marketing techniques and reach their target audience in a more engaging and authentic way by investing in influencer marketing. It’s critical for businesses to keep ahead of the curve as social media platforms develop and look for fresh, cutting-edge methods to connect with consumers.
If you enjoyed this blog on TikTok then why not have a read of our blog on the power of TikTok Ads.
