27th December 2023 - By: Barbara

Top 2023’s Marketing Campaigns That Caught Our Eye

Best Marketing Campaigns of 2023

As the year draw to a close, have you been wondering what the best marketing campaigns of 2023 are? That’s amazing, so have we!  

But don’t worry, you don’t need to go sifting through Google to sate your curiosity because we’ve compiled the best marketing campaigns of 2023, so you don’t have to. From Snoop Dogg’s smoke-free twist to Barbie’s big-screen debut, we’ve got the lot.  

So, enjoy the blog, get inspired and be ready to set new standards in 2024.

Snoop Dogg’s Smokin’ Campaign Twist

In 2023, Snoop Dogg surprised fans and the internet with an announcement that he was “giving up smoke.” The revelation created a buzz, as Snoop is widely known for his association with cannabis. However, it turned out this announcement was a brilliantly executed marketing campaign for Solo Stove, a company known for its smokeless stoves. This unexpected twist is a prime example of the best marketing campaigns of 2023. 

The Campaign and Strategy:  

Solo Stove’s campaign, developed in collaboration with The Martin Agency, cleverly played on Snoop Dogg’s well-known persona. The campaign was launched with a post by Snoop Dogg on social media, stating his decision to give up smoke, which naturally led to widespread speculation and media attention. The twist came when it was revealed that Snoop Dogg was actually referring to smokeless fire pits by Solo Stove, not quitting marijuana as many had assumed. This play on words and the leveraging of Snoop Dogg’s reputation created a significant buzz online for Solo Stove. 

Outcomes and Effects:  

The campaign was incredibly successful, generating a huge amount of free media and social media engagement. Following the ad, Solo Stove gained about 60,000 new followers on social media, a tangible return on their investment. The collaboration even included a limited-edition Snoop Stove, which quickly sold out. Ad Age ranked the collaboration #18 on its list of the 40 best ads of 2023. 

This campaign is a prime example of how creative thinking and the right partnership can lead to a marketing success story. By aligning with a cultural icon like Snoop Dogg and creating an unexpected twist, Solo Stove managed to create a campaign that was not only memorable but also effectively promoted their product in a saturated market. The campaign’s success illustrates the power of innovative marketing strategies and the importance of aligning marketing messages with recognisable and influential personalities.

Barbie: More Than Just a Doll

In 2023, Barbie made a stunning leap from toy shelves to the big screen, backed by a marketing campaign as iconic as the doll itself. Here’s a glimpse into how this campaign captured hearts and headlines: 

The Campaign and Strategy:  

The marketing strategy for Barbie’s 2023 movie was a vibrant blend of nostalgia, innovation and interactivity. The campaign kicked off with character posters that went viral, featuring headshots of the star-studded cast with playful captions. This approach tapped into the meme culture and allowed for user-generated content through an AI-powered selfie generator. 

Another highlight was the life-sized Barbie DreamHouse in Malibu, listed on Airbnb for a limited time. This immersive experience was a hit, drawing attention to the film and the Barbie brand. Additionally, partnerships with major brands like Xbox and Forever 21 extended Barbie’s reach into the gaming and fashion worlds, while diverse merchandise catered to both children and adults. 


The campaign’s outcomes were impressive. The selfie generator and character posters created a viral buzz, significantly raising awareness for the movie. The Airbnb DreamHouse and various brand partnerships further cemented Barbie’s presence in popular culture. This multi-faceted approach resulted in a broad audience engagement, successfully bridging generational gaps and bringing the iconic doll to life in a contemporary setting, earning its place as one of the best marketing campaigns of 2023. 

We admire the Barbie movie campaign for its clever blend of nostalgia and modern marketing tactics. By leveraging AI and creating immersive experiences, the campaign was able to engage a wide demographic, from long-time Barbie fans to new audiences. This campaign exemplifies the power of integrating traditional branding with innovative digital strategies, something we at Nifty strive to embody in our work.  

Walmart’s ‘Fetch’ Campaign: Bringing Mean Girls Back for a Viral Hit 

In a brilliant stroke of nostalgia marketing, Walmart brought back the iconic cast of ‘Mean Girls’ for their 2023 campaign, creating a buzz that resonated with fans across generations. This campaign showcased how effectively leveraging pop culture can make a brand’s message go viral. 

The Campaign and Strategy:  

Walmart’s strategy was to rekindle the love for a beloved movie by featuring its actresses in a series of ads that played on memorable ‘Mean Girls’ quotes and scenes. The campaign cleverly incorporated elements from the film, such as the infamous ‘Burn Book’, reimagined to showcase Walmart’s products in a humorous and relatable way. The ads were strategically released on platforms like TikTok, tapping into both nostalgia and the current social media trends. 


The outcome was a resounding success. The campaign videos went viral, amassing millions of views and shares across social media platforms. It not only captured the attention of the original ‘Mean Girls’ fans but also introduced the film’s iconic phrases and characters to a new, younger audience. The campaign boosted Walmart’s brand visibility and reinforced its image as a retailer that understands and appreciates its diverse customer base. 

The campaign’s success lies in its ability to tap into a cultural phenomenon while remaining relevant and engaging to today’s consumers. It’s a reminder of the power of nostalgia in marketing and the importance of understanding your audience’s interests. Walmart’s ‘Mean Girls’ campaign serves as inspiration for how brands can creatively use pop culture references to connect with their audiences and create memorable marketing moments. 

McDonald’s Marketing Mastery: A 2023 Campaign to Remember 

McDonald’s has demonstrated their marketing prowess with a campaign that not only showcased their iconic products but also resonated deeply with their global audience, ranking among the best marketing campaigns of 2023. It was a blend of nostalgia, innovation and a keen understanding of consumer engagement. 

The Campaign and Strategy:  

McDonald’s strategy focused on celebrating their classic menu items while introducing exciting new options. The campaign cleverly used a mix of traditional and digital media, from captivating TV commercials and billboards to interactive social media challenges and collaborations with influencers. This multi-platform approach was designed to engage customers of all ages, reminding them of their long-standing love for McDonald’s while attracting a younger audience. 

One notable aspect of the campaign was its use of augmented reality (AR) technology. Customers could interact with McDonald’s products in a virtual space, blending the physical and digital dining experiences. This tech-forward approach not only created buzz but also positioned McDonald’s as a brand that embraces innovation. 


McDonald’s saw a significant increase in customer engagement across platforms, especially on social media where their AR experiences went viral. The campaign also drove an increase in sales, particularly of the menu items featured in the promotions. It reinforced McDonald’s brand loyalty and appealed to a new generation of fast-food enthusiasts. 

Their 2023 campaign serves as a prime example of how brands can stay true to their roots while innovating for the future. McDonald’s ability to blend new technologies like AR with classic marketing strategies is a lesson in balancing tradition with innovation. It’s a reminder of the power of understanding your audience and using the right mix of tools and platforms to create a memorable and effective marketing campaign. 

Our Final Thoughts 

As we look back on the best marketing campaigns of 2023, it’s clear that creativity, adaptability and audience engagement remain the cornerstones of successful marketing. From Snoop Dogg’s clever twist for Solo Stove to Barbie’s nostalgia-infused campaign, and from Walmart’s ‘Mean Girls’ revival to McDonald’s tech-savvy approach, each campaign brought unique lessons in marketing excellence. 

These campaigns showed us the power of leveraging pop culture, embracing technological advancements and understanding the evolving landscape of consumer engagement. They reinforced the idea that marketing is not just about promoting a product or service; it’s about creating an experience, telling a story and connecting with the audience on a deeper level. 

Whether it’s finding new ways to engage with technology, tapping into the cultural zeitgeist, or simply understanding and responding to our audience’s needs, these campaigns set a high bar for innovation and effectiveness in 2023.  

So, what’s next in the world of marketing? Stay tuned, stay Nifty!