Sports enthusiasts are always on the lookout for the latest news, scores and updates about their favourite teams and players. The first-place fans will look for sport content is on their favourite sport websites. We’ve analysed the top 5 sports websites to figure out what content sports fans love and why these websites are always open in their browser.
ESPN is undoubtedly one of the biggest names in sports media and their blog is a must-read for any sports fan. With coverage of every major sport and league, ESPN offers in-depth analysis, breaking news, and expert opinion from some of the most respected names in the industry. Whether you’re a fan of football, basketball, baseball, or any other sport, ESPN has you covered.
Fans love this blog for several reasons;
- It covers the majority of sports so fans can get their daily fix of sport in one place.
- The expert writers provide in-depth analysis and opinion giving fans a different angle and understanding of their favourite sports.
- The blog overtime has become a trusted source of information and fans know they can rely on the blog page to accurate and timely updates.
- ESPN has tried and tested a variety of content formats giving fans the options to choose the type of content they prefer.
The Athletic is similar to ESPN in the sense it covers a wide variety of sports. The Athletic uses a subscription based model, meaning that fans pay monthly to access the content.
Why do fans love it so much they are willing to pay for it?
- Thanks to the subscription model, they page can run ad-free meaning fans can enjoy high-quality content without any interruptions.
- The talented writers provide in-depth analysis and insider knowledge on sports news and events.
- The site doesn’t just cover mainstream sports like football and basketball but highlights niche sports such a cyclin and lacrosse.
- The articles are often long-form giving in-depth stories and analysis on sports topics that are not covered by mainstream media.
- The Athletic offers a personalised experience for fans, allowing them to follow their favourite teams and writers, and receive customised content based on their preferences.
Bleacher Report is another popular sports blog that has made a name for itself by offering a unique blend of news, analysis and opinion. With a team of writers and analysts covering everything from the NFL to the UFC, Bleacher Report has something for every sports fan. One of the standout features of Bleacher Report is its community of writers and fans, who often engage in lively debates and discussions about the latest sports news and trends.
Fans love this blog because;
- The content covers a diverse range of perspectives on sport topics.
- The site and content is designed to be mobile-friendly making it easy for fans to access their content on-the-go.
- The blog features a variety of multimedia content, including videos, podcasts, and social media content, allowing fans to engage with their favourite sports in multiple ways.
There were too many amazing sport sites to choose from, but we couldn’t talk about the Top 5 without including BBC Sport. Why do fans check it on the daily?
- The blog offers up-to-the-minute updates and analysis of major sporting events, ensuring fans are always kept informed about the latest developments in the industry.
- BBC Sport Blog features expert commentary and analysis from a team of experienced sports journalists, providing fans with insightful perspectives on sports topics.
- The blog page has a user-friendly interface making it straight-forward for fans to enjoy the content they love.
- The content appeals to sports fans of all ages, backgrounds and interests, making it a must-visit destination for anyone who loves sport.
SB Nation is a sports blog that is known for its community-driven approach to sports coverage. With a network of team-specific blogs that cover every major sports league, SB Nation offers a unique perspective on sports news and analysis. Whether you’re a fan of the NFL, NBA, MLB, or any other league, SB Nation has a blog that is dedicated to your favourite team.
- The website provides extensive coverage of a wide range of sports, including football, basketball, baseball, hockey and many others, with a particular focus on American sports.
- SB Nation has a vibrant community of sports fans who engage with each other through comments, forums, and social media, making it a great place for fans to connect with like-minded individuals.
- The blog hosts a variety of formats to choose from, providing a diverse range of perspectives on sport topics.
What we can learn from these popular sports blogs is fans want access to detailed analysis and coverage of a wide range of sport. Fans want to be able to pick and choose what they watch, see and learn. In addition to this, content needs to be varied and user friendly to help keep fans on the site for longer as they can easily find what they are looking for and stay engaged.
Content marketing is a massive factor in sports teams’ success, if the content performs online, teams and organisations can reap the rewards in terms of both revenue and engagement.
Learn how in our social media monetisation blog series;