Twitter is making efforts to provide an experience resembling the ‘For You’ page on TikTok. The social media app has introduced a new tab that will alter users’ default feeds.
Users can currently switch between an algorithm timeline and a reverse chronological timeline on Twitter. The ‘For You’ and ‘Following’ tabs will now separate the feed into two sections. As a result, the redesigned Twitter homepage will have suggested themes and hot topics, similar to TikTok.
This isn’t the first time a competing social networking app has copied TikTok’s functionality. It will be interesting to see how consumers react to this update and how much it will influence how they use the app.
So, how could this affect the sports community?
Giving fans an easier way to digest content
Gone are the days where social media users are spammed with content they are not interested in. TikTok’s “For You” style is massively growing in popularity, with social media platforms (in this case, Twitter) capitalising on it. The “For You” page is perfect for sports fans because they receive content that’s specific to them. As a result, fans are more engaged. Clubs and organisations are able to push their content to those who otherwise may not have seen it.
Engaging the next generation of sports fans
This “For You” style of content is proven to be extremely popular with the younger generation. This opportunity for sports teams to utilise this particular function will have a positive impact on the next generation of sports fans. Young sports enthusiasts consuming easily digestible content based around their favourite athletes will also encourage them to want to get out and take part in the sports themselves. This is also likely to inspire them to pick a team to follow. Consequently sparking a passion in them for sports as a whole.
The rise in TikTok’s “For You” style content in sports
This update to Twitter doesn’t come as a surprise as the sports industry in general has been witnessing a seismic shift in the popularity of TikTok’s “For You” type content.
It’s too early to say whether this new update has been well-received but going off the success of other platforms like TikTok, we anticipate it will be. This latest addition also represents another change to the social media platform since the takeover of Elon Musk. The CEO tweeted on 20th December to say “The main timeline should allow for an easy sideways swipe between top, latest, trending and topics that you follow,”- and it looks like he hasn’t waited around in bringing this to fruition.
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