Tyson Fury has a story like no other. Widely recognised as one of the best heavyweights to ever grace the sport of boxing, the Gypsy King is one of the most marketable athletes on the planet.
Despite a past which has seen him struggle with mental health problems, drug addiction, alcoholism and weight issues, the man from Wythenshawe turned his life around in recent years and has reaped the rewards commercially as a result.
After his showdown with Derek Chisora this weekend, we take a closer look at some of Fury’s biggest commercial deals and what has led him to a net worth of around £100,000,000.
ESPN
In 2019 Fury signed a blockbuster deal with the US sporting powerhouse, ESPN, worth a reported £80m. This would see Fury’s next five fights covered by the channel, this of course included his trilogy of fights with arch nemesis Deontay Wilder. So, while we feel that ESPN spent a lot on this one, we can’t help but think they received a substantial return on investment. Well played ESPN!
Furocity Energy Drinks
Early this year the man who stands at 6 foot 9 and weighs over 18 stone launched his very own energy drink brand. In a bid to try and KO giants such as Red Bull and Monster, Tyson announced four debut flavours that allow you to ‘hit the day as hard as the World Heavyweight Champion’ (his words not ours).
This brand is very much in its infancy so wouldn’t be fair to value it right now, however, who would bet it against Tyson making a success of this and announcing a new kid on the block to the energy drink space.
WWE
With boxing seemingly not challenging enough, the man-mountain decided to give WWE a go.
Appearing at the Crown Jewel PPV in Saudi Arabia in 2019, the boxer had a score to settle following a rivalry with ‘The Monster Among Men’ Braun Strowman – and yes, you guessed, Tyson won. And what’s more, he was paid a handsome $15m by the wrestling franchise for just simply showing up.
There’s also one collaboration that we have to mention but it wouldn’t be right for us to include it in the round up, because it’s one than actually cost Fury money, rather making him a few quid. Yes, we’re talking about his short sponsorship deal with his beloved Morecambe FC.
Although this would have pulled on the enormous purse string available, this is a bit of a master stroke by team Fury. The deal almost has a CSR feel to it, and the positive PR that came from it as a result was worth its weight in gold.
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