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29th September 2022 - By: Danielle Andrews

Understanding the Importance of Social Media in Sports Marketing  

Social media is an extremely effective tool and a driving media platform that has the capability to transform and create an impactful marketing strategy. Almost every business worldwide opts for social media to enhance their digital presence and effective engagement.  

The sports companies are not lagging, especially after the pandemic, where it was mandatory to follow social distancing. In fact, sports companies have been hiring sports marketing agencies that are using social media as a part of their essential marketing strategies. There has been a steady growth in fan bases who have consumed social media sports content since 2019. There was a growth of 68% in the age group 28 to 35 and a 67% increase among the age group 18 to 27 years.

Most fans stated that they consumed content on various social media platforms like Facebook, YouTube, and Twitter. This steady increase is mainly due to the rapid rise of new technologies. Today almost 42% of the world population has access to social media platforms like Instagram, Facebook, YouTube, and Twitter. Therefore, sports companies are using social media as a driving tool to attract more audiences. Sports marketing is an entirely different segment of the marketing process that focuses on event marketing as well as product marketing. This blog post explores the reasons why social media is a powerful driving force and tool for sports marketing services.  

Fan Engagement 

A crucial part of social media is that it enables instant and continuous engagement of fans through various platforms. Sports marketing agencies can use social media channels to engage their fans through quizzes and certain fan suggestions during delays. This makes the fans keep watching the game and not turn to another channel. Social media is used by people all over the world, and to engage fans from various countries, these platforms are the best tool.  

Sports Livestreaming 

Broadcasting channels have always dominated the sports world, but recently, social media platforms like YouTube and Facebook are being used to live stream sports for fans. Platforms like Amazon Prime and Hotstar are partnering with sports companies and organisations to offer more engaged audiences. Additionally, the usage of smartphones has enabled audiences to be aware of the different sports products as a part of the ongoing marketing process.  

E-Sports 

E-sports is a rising and well-established industry that contributes to the economy. It provides the fans of different sports to engage and compete while showing their sports skills and talents. Streaming on social media helps earn better capital and enables fans to be deeply engaged with sport. Additionally, social media’s powerful persuasion capability tends to influence audiences and can easily attract and engage new fans. In fact, it immediately impacts the minds of the audiences using social media for sports and even creates viral content. Utilising social media for sports marketing is one of the best possible marketing tools that sports marketing agencies can employ.