In general, marketing communication, or marcom for short, can be defined as the messages and media an organisation deploys to communicate with their target market.
What are marcom tools?
Marcom tools are the forms of media used to communicate and includes branding, packaging, print materials, PR, social media, presentations, emails, sponsorships, online presence, trade show appearances and more.
The Niftyverse is a marcom environment
We build the Niftyverse with the marcom tools that are best suited to your needs and objectives. The core of a Niftyverse is content, which is always king, and the tools are used to share that content far and wide to the right people in the right places.
That often means social media, adverts and emails, or at least a way of capturing data, as core deliverables. On top of this is tailored tools to suite the strategy. In a B2B sense, webinars, whitepapers and trade press is going to play a role, while in D2C, blog content, video and chatbots are likely to be key.
Building the right strategy for your business
We understand all areas of marcoms and utilise different tools to reach our targets on a daily basis. Often, social media is a huge consideration for our clients but we always revert back to content because without the right content, you’re not going to engage the right audience.
Once we have the content to help establish expertise, credibility and build trust, it’s time to distribute it. That’s when social media comes in, along with a vast array of other options from direct email to ambassador outreach and everything in between.
Use marcom tools to drive new leads
The Niftyverse is an integrated marketing environment designed to generate new business through engaging, compelling content shared through the right marcoms tools for your audience.