With every season that passes, most sports organisations are having to tighten the purse strings, simply because sports revenue is becoming harder and harder to come by.
How can we expect clubs to thrive if they have no money to invest? So many have become a ticking time bomb and if urgent changes aren’t made, extinction will become a real possibility. The problem largely stems from clubs being set in their ways, with the fear of trying something new being too much to handle. However, the reality is the majority of these clubs are leaving money on the table by sitting on thousands of pounds a month without even realising it.
Monetising Content
Did you know a club with a Facebook audience of 100,000 could be making £8,980 a month? This is based on 2% of their audience paying a monthly fee of just £4.49.
Clubs are already producing regular content – often to echo chambers and it’s sometimes content for content’s sake. Monetisation options may be relatively new but they’re here and it seems madness not to capitalise on them.
We understand that it may not be the best time, during a cost-of-living crisis, to ask fans for more money but that’s misses a major point. Firstly, fans want to be engaged, they want access and they want entertainment but in the current climate, with cutbacks at the forefront of many fans’ minds, watching live sports is often not an option.
Right now, sports organisations should be considering the most affordable ways of entertaining their fans and providing access and for us, that’s through socials.
Also, let’s remember you don’t have to convert every single fan, just a mere 2 in every 100 should do the trick and send you well on your way to a sustainable and scalable revenue stream.
Audience Segmentation
When it comes to sponsorship, clubs must look further than the traditional front-of-shirt and advertising boards. There has never been a better time to capitalise on audience segmentation and unlock another handful of revenue streams. The digital era allows us to break down audiences and show true ROI.
It’s common knowledge that each social media platform lends itself to a different demographic. Boomers and Generation X tend to be on Facebook, Millennials engage on Instagram and Gen-Z love TikTok. So, why not use these niche and target audiences to launch official partnerships? For example, a home insurance provider on Facebook and a clothing brand on Instagram.
Not only will this provide an increased income, it also helps with content creation. It will be the job of the sponsor to create compelling content that resonates with their audience. Of course, they’ll need a little help from the club but it will save on time and increase income – how many times do you hear that being said?!
How do we do it?
This is where we come in. We’re experts in social media monetisation and can have you up and running in a matter of weeks. In a month or two, you could be bringing in much-needed income and the best thing about it is, we work to a shared-risk model. We’re passionate about what we do and like to put our money where our mouth is. In short, if you earn, we earn.
Why do we do it?
Here at Nifty, we provide positive connections through the power of sport. We simply can’t bear the thought of sports clubs and organisations struggling to make ends meet. Thankfully, we’re able to stop this from happening.
If you’re interested in unlocking a number of new revenue streams and making your club or organisation both sustainable and profitable. then please get in touch by emailing hello@niftycomms.com or calling 01905 27126.
