Here we go again! Just when we were getting comfortable and confident with Instagram’s algorithm, they’ve gone and shaken things up with a brand-new Instagram algorithm update. But don’t worry – your marketing efforts aren’t lost, we promise.
We’ve talked a lot about being authentic with your followers, showing that human side in your content. We’ve also mentioned how the engagement your posts get determines how many people they’ll be shown to. Well, things aren’t too different now, but this Instagram algorithm update has brought a fresh twist.
This new Instagram Algoritm Update: What Can we Expect from it?
In a recent video which Instagram chief Adam Mosseri itself has posted, he let us in on a little secret: the latest Instagram algorithm update is now all about sends. Yup, that little “Send” icon has become a big deal.
Mosseri pointed out that more people are engaging through DMs than through feed posts. So, Instagram tweaked its algorithm to amplify content that prompts sharing – posts that inspire users to hit “Send” and share with friends.
One golden piece of advice he dropped? “Don’t force it as a creator, but if you can, when you’re making content, think about making content that people would want to send to a friend, to someone that they care about, and it will help your reach over time.”
Why DMs Are the New Engagement Hotspot After the Instagram Algorithm Update
Why the focus on sends and DMs in this Instagram algorithm update? It’s all about the shift in how people are interacting on the app. Public engagement such as likes and comments are still important but private interactions are where the real connections happen. It’s more personal, more intimate and Instagram is leaning into that.
For marketers, this means adapting our strategies to tap into this private sharing culture. No more just counting likes – now we’re looking at how often our content gets passed around in those private conversations.
Ready to welcome the New Instagram Algorithm Update?
While algorithms will always evolve, the fundamentals of good marketing – knowing your audience, being authentic and providing real value – will always be your side kick.
Don’t just create content for the sake of it. Craft posts that resonate, inspire and encourage people to share with those who matter most to them. After all, it’s these connections that will drive your long-term success on the platform.
