LinkedIn video content is the future of its platform and they want you to know it.
Video watch time is up to 36% year-on-year and engagement on video posts is also doubling compared to text and image posts. As a result, LinkedIn has announced that full-screen vertical videos will be rolled out on desktop.
LinkedIn is also prioritising video in feeds and they’re even testing a TikTok-style swipeable video feed.
This update is a huge opportunity for businesses, especially those who are already savvy about the power of video.
If video content isn’t part of your LinkedIn strategy yet, you’re about to fall behind.
Why Video Is Dominating LinkedIn
We’ve seen this story before. TikTok took over, Instagram followed with their Reels release and now LinkedIn is pushing video content to the top of the feed.
According to LinkedIn:
- Video content generates 5x more engagement than static posts.
- Posts with video are shared 20x more than text-only content.
- 70% of LinkedIn users prefer watching video content over reading an article or blog.
With LinkedIn now expanding video across desktop, mobile and search, we can expect these engagement numbers to keep growing.
What This Means for Your Business
For brands and creators, it’s a great chance to adapt your strategy for LinkedIn. Here’s how:
- Your content needs to be optimised for both mobile and desktop. What works on a phone won’t always land the same way on a bigger screen. Awkward crops or low-res uploads won’t cut it.
- More visibility equals more opportunity. LinkedIn is prioritising video and rolling out video-focused profile displays, where all your uploads will sit front and centre of your profile.
- Text posts aren’t getting the same traction anymore. As the platform shifts its focus, traditional posts are losing visibility. If you’re not using video, you’re giving competitors that engagement advantage.
Is It Time to Go All-In on LinkedIn Video?
Our answer is, yes. LinkedIn is making it easier than ever to get video content seen. The brands that start now will be ahead of the curve before video becomes the standard.
Not sure where to start? Keep it simple. Repurpose blog posts into short-form videos, share industry insights or try highlighting customer testimonials.
You don’t need a very high-end production, as long as it feels valuable and worth engaging with, your content will give do what you need it to – whether it is reach, leads or engagement.
LinkedIn has made its move. The question is… are you making yours?
